Friday, February 9, 2018

8A - Solving the Problem

Driving while under the influence kills thousands of people a year, and currently, there is not enough being done to combat this problem. in 2016, over 10,000 people were killed and over 250,000 were injured from drunk driving or because of someone else drunk driving. Strict laws and penalties, and frequent TV commercials meant to deter you from drunk driving,  are not doing enough to successfully eradicate this problem.
      My product would be an alcohol breathalyzer attachment that can be installed in any car that prevents the car from starting until it is successfully used, at certain hours of the night, when most drunk driving incidents occur. There is something similar to this available but it is not widespread or widely used, and cannot work for all types of automobiles. This would be an ideal product for those who are at risk of drinking while driving, or for parents buying their kids a car and wanting to make sure they act responsibly. Another possible concept would be, if possible,  to enact rules and regulations that can be put in place for offenders of driving under the influence to be required to purchase one.
      If this product was created that can be installed into any type of automobile, was accurate and effective in its purpose, and was not time consuming, it would most certainly be popular among consumers and could drastically decrease the number of deaths and injuries per year resulting from drunk driving. This would have the potential to solve one of the biggest killers of teens and young adults today  as well as make driving on the roads at any time safer for everybody.

2 comments:

  1. This is a great and extremely beneficial business idea. The only issue I can see with this idea is actually getting people to buy the product, unless a law passes requiring everyone to have one. The product would have to be affordable for young adults to purchase, which is probably the largest group associated with drunk driving. I feel that parents and older adults would be your best marketing group to target. Parents are willing to buy anything to keep their kids safe, and might actually create more awareness among young adults if they see that their friends have this product.

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  2. How do you see this product being affected by self-driving cars? I agree, that this is important and I think we are at least a generation away from self-driving cars taking over, but something needs to be done. If you could partner with an organization and begin to lobby for the use of these items, it would be a great service. I do feel like the politics of this product would get complicated quickly, but maybe some sponsorship would help.

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