- One of my interviewees was a college freshmen here at UF, but what separated him and many other individuals like him from other college students that feel they are a risk to drinking and driving is their access to their own vehicles. Many freshmen do not have their own cars on campus, therefore, they believe cannot be a risk for drunk driving. Many of them do go out to bars and parties as well, but rely on Uber, or walk, or some other transportation service to get home, so they feel as if they do not currently have the need for a way to keep safe from drunk driving
- Another group of people that i found felt exempt from this need yet, i thought they would not be, were those college students or young adults that did not go out as much, but still did sometimes. Speaking on behalf of people similar to the girl I interviewed, she said that those that do not go out as much were at a much lower risk of drinking and driving, solely because they just do not have the opportunity to have the chance to, as often as others. Even though it only takes one time to cause great harm driving under the influence, these individuals feel as if they are not a risk of doing so simply because of their infrequency to go out.
What: I had just assumed that drunk driving was a result of people driving drunk solely for convenience, whether it was because you have no other way to get home, or because you did not want to leave your car somewhere and get it later, but, from what I found in a past interview, drunk driving can also be a result of someone, likely high school teenagers or college students, attempting to prove how "cool" they are or skillful they are to their friends behind the wheel while drunk. The breathalyzer can stop those driving alone if they are drunk, but in a car with friends, there always could be a possibility of someone else passing the breathalyzer test, and then a different individual actually drive the car. You cannot rule out anything, and peer pressure, and bad choices like this is especially common in the age groups that are most likely to have drunk driving incidents.
Why: Those outside the boundary, feel they are not part of the group that would consider themselves risks to drunk driving and should get this product, because of their belief that they will rarely, or never, be in a situation where they have a choice to drive under the influence or not.
Inside the Boundary Outside the Boundary
WHO: College students who understand College students and young
that they are a risk to drive drunk adults that feel as if they
and feel they should protect themselves do not have the resources or
from making bad decisions when drunk go out enough to be a risk
WHAT: To Protect people vulnerable to To prevent people from
drinking and driving from making drinking too much so they
a bad decision that can have serious cannot drive their cars home
consequences
WHY: Too many people are dying each To stop accidents from occuring
year from the reckless decisions To maximize safety on the roads
made by those who are drunk and To ensure responsible alcohol
decide to put people's lives at risk consumption
I didn't even think about college kids not having cars. This would make it a little harder to target young adults to purchase your product. I think this exercise was a great opportunity for us to get a glimpse of what we didn't see right away. Sometimes it's harder to sell products than you'd think, and going after the right audience can make your business thrive.
ReplyDeleteSounds like you were able to find some of the issues with your product. There are a lot of uses for this type of product. Don't give up. Maybe for rental cars or even at valet stations. In any case, I still think your best bet would be to market it to municipalities or governments. Maybe in other countries that have similar or worse problems with drunk driving.
ReplyDelete