Friday, February 9, 2018

Assignment 9A - Testing the Hypothesis Part 2

Who: After interviewing five more unique individuals, I was able to figure out which types of people made up my boundaries and which types lie outside them. The people that were in my boundary and felt they were in need or would purchase a breathalyzer installed in their car, were what I expected, college students who go out to bars and parties frequently, and have their own cars. Also, I had figured that a concerned parent of a college student or of a young adult with an affluent nightlife would be in this boundary and my suspicions were confirmed. Yet I also found some people that fall into this demographic or a similar one, fall outside the boundary.

  • One of my interviewees was a college freshmen here at UF, but what separated him and many other individuals like him from other college students that feel they are a risk to drinking and driving is their access to their own vehicles. Many freshmen do not have their own cars on campus, therefore, they believe cannot be a risk for drunk driving. Many of them do go out to bars and parties as well, but rely on Uber, or walk, or some other transportation service to get home, so they feel as if they do not currently have the need for a way to keep safe from drunk driving
  •            Another group of people that i found felt exempt from this need yet, i thought they would not be, were those college students or young adults that did not go out as much, but still did sometimes. Speaking on behalf of people similar to the girl I interviewed, she said that those that do not go out as much were at a much lower risk of drinking and driving, solely because they just do not have the opportunity to have the chance to, as often as others. Even though it only takes one time to cause great harm driving under the influence, these individuals feel as if they are not a risk of doing so simply because of their infrequency to go out.
What:  I had just assumed that drunk driving was a result of people driving drunk solely for convenience, whether it was because you have no other way to get home, or because you did not want to leave your car somewhere and get it later, but, from what I found in a past interview,  drunk driving can also be a result of someone, likely high school teenagers or college students, attempting to prove how "cool" they are or skillful they are to their friends behind the wheel while drunk. The breathalyzer can stop those driving alone if they are drunk, but in a car with friends, there always could be a possibility of someone else passing the breathalyzer test, and then a different individual actually drive the car. You cannot rule out anything, and peer pressure, and bad choices like this is especially common in the age groups that are most likely to have drunk driving incidents.

Why: Those outside the boundary, feel they are not part of the group that would consider themselves risks to drunk driving and should get this product, because of their belief that they will rarely, or never, be in a situation where they have a choice to drive under the influence or not. 
 
                 Inside the Boundary                                                              Outside the Boundary
 WHO:             College students who understand                                         College students and young
              that they are a risk to drive drunk                                                adults that feel as if they 
              and feel they should protect themselves                                      do not have the resources or
             from making bad decisions when drunk                                   go out enough to be a risk

             
WHAT:            To Protect people vulnerable to                                     To prevent people from
                         drinking and driving from making                                 drinking too much so they
                         a bad decision that can have serious                             cannot drive their cars home
                         consequences

WHY:           Too many people are dying each                                  To stop accidents from occuring
                      year from the reckless decisions                                   To maximize safety on the roads
                      made by those who are drunk and                               To ensure responsible alcohol
                      decide to put people's lives at risk                                consumption










2 comments:

  1. I didn't even think about college kids not having cars. This would make it a little harder to target young adults to purchase your product. I think this exercise was a great opportunity for us to get a glimpse of what we didn't see right away. Sometimes it's harder to sell products than you'd think, and going after the right audience can make your business thrive.

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  2. Sounds like you were able to find some of the issues with your product. There are a lot of uses for this type of product. Don't give up. Maybe for rental cars or even at valet stations. In any case, I still think your best bet would be to market it to municipalities or governments. Maybe in other countries that have similar or worse problems with drunk driving.

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