Assignment 28A: Exit Strategy

         My Exit strategy is one that I am sure that many Entrepreneurs would also follow through with. My plan would be to sell the business for a large return after a certain number of years, for a few reasons. I would want to make sure to sell while I can still get the most amount of money out of it, instead of waiting too long and attempting to sell it for a less desirable price once the brand starts to mature or decline somewhat.
        My second line of reasoning is that being an entrepreneur is a passion, but sometimes you are not passionate about your own product enough to continue with that business for the long run. I would sell this business and move on into a new fresh venture and try and build another successful product or service. I would not want to feel stagnated working on the same product my whole career, I would certainly  want to move on and put my effort into another project and work on something new that I can be excited about.
          I think my exit strategy affected my concept somewhat in how I plan on reaching my audience. If this product becomes successful as I planned, then it would mean that people have become more aware of the issue of drunk driving and now have a great solution to eliminate this problem completely. My main goal of this business was to make profits but I also saw a very serious problem that society is facing in drunk driving, and if I felt like I had put in as much effort as I could into making people aware of this product  and I felt like I succeeded in getting as many people as I could aware, then I would feel like I had done my part, and would be ready to move on to a different venture. Which is why I placed so much emphasis on marketing and reaching a target audience.